BREAKING NEWS!!
City Of Lubbock has announced that XCEL will merge it's Lubbock distribution system with LP&L in the near future. This means XCEL customers will be migrated to LP&L billing and service. The city charter requires that both utilities would have to do underground cables and the downtown redevelopment would have sapped XCEL profits. XCEL determined it was cost prohibitive and decided to abandon the City of Lubbock retail market. City of Lubbock manufactures electricity at Holly Plant on Slaton Road but sells that to XCEL. The bottomline is City of Lubbock will now be only electricity provider to residents inside city of Lubbock. This also means that neither LP&L or XCEL will need to advertise on local TV or radio stations since there will no longer be two power companies competing. City of Lubbock still can set rates but PUC has some supervisory capacity over municipally owned entities. LP&L is thought to be spending over $600,000 yearly for advertising. This could mean local media(AJ,radio&TV stations) could see $50,000 a month from LP&L,not to mention the XCEL ad budget, go "bye-bye".
Local Media Takes A Hit In Their Ad Budget!!_______________________________________________
"The People Have A Right To Know"
Nostradamus
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